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As winner of the Queensland
Australian of the Year Award 2005, Mr. Bill
Bristow has been recognised for his dedication
and commitment to Australia's less fortunate
by instigating and building a successful
and badly needed community service, known
as Angel Flight .
The
Formative Years
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Bill
is a third generation Australian;
he was born in 1944 into a family
that knew what it was like to suffer
deprivation, to work hard and to show
compassion to others.
Bill's first memory of planes was
when he was about eight-years-old
and flew to Sydney from Parkes in
an old DC3.
After leaving school, Bill studied
Arts at Sydney University majoring
in English and Psychology but says
at the time he had no real idea what
he wanted to do with his life.
"I liked to write, with English
being my best and favourite subject
both at school and University,"
he said.
"Because I had always been interested
in people and fascinated by all their
different personality traits, I really
enjoyed Psychology. I think I've always
been good at knowing what people are
thinking, and whether my life in advertising
taught me that or a natural ability
made me comfortable in advertising,
I'm not really sure which came first."
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Defining
Moments
"Whilst my mother was very much a
home person, she was extremely creative
and innovative both inside and outside the
home," he said.
"She knew what it was like to have
to make do during the last days of the depression
and she helped the family by earning extra
money making furniture covers and from picture
framing. But as busy as she was she still
found time to help the less fortunate."
With an obvious sense of pride, Bill recalled
how his mother started a company of Girl
Guides in a school for the blind at Hornsby
in Sydney.
"It seems what she was doing was against
Guiding regulations which said you couldn't
be blind and a Girl Guide, but Mum was a
bit of a rebel and continued to run the
troupe," he said.
"There's one particular memory I have
about my mother that still moves me,"
he said.
"One of the blind girls had a brain
tumour that had taken her sight. Mum found
out that Johnny Ray was coming to Australia
on a concert tour and she managed to somehow
make contact with him and persuaded him
to visit the girl in hospital where he sang
at her bedside."
"I suppose some of Mum's character
must have rubbed off on me and deep down
I think I have always wanted to be like
her and for her to be proud of me."
By contrast it seems that Bill's father
was a hard man. "He was very demanding
and didn't suffer fools lightly; in the
category of fools he seemed to have me.
In fact he and I didn't become friends until
I was in my late twenties and then I realized
that the driving force in me to succeed
probably came from a desire to please him."
An opportunity arose for Bill while he
was still at university that set him on
a career in advertising. Starting as a trainee
with a major Advertising Agency in Sydney
he was quickly promoted to the role of Assistant
to the Manager of a company division where
he ran the traffic department. It was at
this time that he wrote his first advertising
copy enabling him to apply his passion for
writing, which is still with him today.
A couple of years later, Bill took advantage
of an opportunity to extend his knowledge
and experience when he was offered a trainee
position with a creative advertising agency,
The Marschalk Company, in New York.
For Bill this was a defining moment, learning
to cope alone in one of the biggest and
most dangerous cities in the world where
he admits "I was lonely for the first
time in my life".
Perhaps it was this experience that helped
mould his character and may also have had
some bearing on his later decision to launch
the Angel Flight service which is designed
to bring some comfort to those isolated
by geography, finances and illness.
1970
- Significant Year
Upon his return to Australia after eighteen
months in New York, Bill worked briefly
in a creative boutique in Sydney before
moving to Brisbane in 1970 to take up the
position of Creative Director with Queensland
Advertising Agency Jones Knowles. It was
also in 1970 that he married Wendy, an art
teacher, who has now been the love of his
life for more than 35 years.
In the same year Bill learned to fly at
Archerfield in Brisbane with no idea that
his first lesson in a small Victa aircraft
would later lead him to set up an Australia-wide
team of volunteer pilots.
When asked whether he had ever experienced
a fear of flying Bill commented that it
did frighten him a little and still does
to some extent.
"A wise old man once said that if
it frightens you do it and in flying, if
you are not frightened to some degree then
you are dangerous.
Upward
and Onward
Clearly Bill is someone who enjoys a challenge,
and over the last thirty-five years has
welcomed every opportunity to test his skills
achieving success in both his career and
the world of flying.
On the professional front, after proving
himself with Brisbane Advertising Agency
Jones Knowles, Bill started his own agency
in partnership with Bruce Knowles and at
a later stage [after Knowles's retirement]
entered a working partnership with Paul
Cornwell and Kevin Moreland; they now head
Queensland's largest agency, BCM, winning
numerous national and international awards.
Over the years BCM has been involved in
many pro bono and social marketing campaigns
for entities such as The Cancer Fund, the
Australian Red Cross Blood Service, Surf
Life Saving Queensland, the Playground Association,
Queensland Health and more.
As a pilot, Bill has spent many hours and
years honing his skills to become a highly
qualified and experienced airman but he
is always looking for ways to extend himself
further.
"The most challenging step for me
after initially learning to fly was acquiring
an instrument rating which has enabled me
to fly in all kinds of weather day or night
and this is really stimulating," he
said.
"It doesn't matter how good you are,
there is always a plane that is more difficult
so I have continued to learn to fly aircraft
that are more demanding such as multi-engine,
pressurised and high altitude aircraft as
well as helicopters. Next on my list is
a turbo prop aircraft that go faster and
higher. I think I constantly need to challenge
myself."
Bill's willingness to take on new challenges,
combined with his consistency of purpose
and intrinsic compassion for anyone in trouble,
are obviously the qualities that have enabled
him to keep on going when others would have
given up. Undoubtedly it is these qualities
and his positive attitude to life that have
sustained him through good and bad times
and helped bring him to this very special
point in his life.
As Queensland Australian of the Year 2005
Bill's achievements as a pilot and citizen
are self-evident and yet he is very quick
to place the credit elsewhere.
"The real winners of this award are
the hundreds of volunteer pilots who carry
out their flights largely at their own expense.
I must add to these the many 'Earth Angels'
who support them during their Angel Flight
missions," he said.
"Angel Flight has helped Australians
of all ages with many different needs, from
a six-month-old baby who had suffered a
stroke, to a teenage boy with rickets unable
to walk and then there's the elderly man
dying of cancer who had no family. If along
with thousands of other people I can at
least lift some of the weight and some of
their pain then it is an extremely good
thing to do. You can't give them your luck,
but at least you can help them up when they
are down on theirs."
Vision
for the Future
"The vision I have for Angel Flight
is that no financially disadvantaged person
in need of fast and comfortable travel will
ever be denied," Bill said.
"There are hundreds of people who
do not meet the conditions offered by other
air transport services, either State or
Federal. Angel Flight has been created to
provide a safety net to counter unnecessary
pain and discomfort and the stresses that
living in remote areas with minimal resources
brings."
With more than 850 pilots currently registered,
after only 21 months Angel Flight is already
coordinating an average of 400 mission flights
a year.
"My ambition was to be coordinating
about 800 mission flights a year within
three to five years of starting the charity.
That goal should be easily achieved. The
winning of the Australian of the Year Award
would certainly give a dramatic and instant
lift to community awareness, and from past
experience when we've had significant media
stories we have seen a rise in people looking
for help as well as pilots wanting to be
involved."
Whilst all Angel Flight pilots willingly
donate their time, their skills and the
bulk of aircraft costs for each flight,
Bill also looks forward to the day when
pilots will receive some government support.
"The biggest threat to Angel Flight
is the inability of pilots to have their
mission operating costs tax deductible,"
Bill said.
"As a registered charity anyone donating
money or property to Angel Flight can receive
a tax deduction. Our challenge now is to
persuade Government that the expenditure
necessary for running an aircraft to help
people, is in fact a donation of money or
property or a mixture of both."
Bill said that he is hopeful that even
as an entrant for the Australian of the
Year Award that the Federal Government will
be more aware of what Angel Flight is doing
and the flow on will be a change in the
tax law to help double the capacity for
flying missions throughout Australia.
"I have been absolutely thrilled with
the number of pilots who have registered
with Angel Flight," Bill said
"They are really quite amazing and
once they've flown one mission they respond
to the "gotta-go flying " syndrome
common to most pilots, and put up their
hand for the next and then the next mission
because they find it such a rewarding thing
to do. However, these pilots all have different
levels of resources but each of them also
has a budget to operate within and none
of them have unlimited means. So if we could
reduce the relative cost of flights through
tax deductions then I believe they would
fly many more missions because as demand
for the service grows the demand on pilots
will also increase."
If Bill's history of perseverance and dedication
to helping relieve the suffering of others
is anything to go by, then his vision for
the future is most certainly going to become
a reality.
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