The internet provides consumers with huge advantages in terms of convenience and savings. But how can consumers be sure it is safe. Queensland Fair Trading Minister Margaret Keech says consumers need to have confidence to shop online.

"This comes with understanding your rights and taking smart steps to protect yourself," Mrs Keech said.

To take full advantage of the online shopping experience, Mrs Keech suggests people:

• Know the business: Check the company has a physical address and phone number. If something goes wrong with your transaction, you will have the information you need to make contact with the business.
  
• Know the product: Use the internet to research the product thoroughly.
  
• Make sure it is legal and will work in Australia.
• Check the contract: Are the terms and conditions satisfactory? Can the goods be returned if they are faulty? Who pays for postage on returns?
  
• Check the cost: Compare prices and shop around. Look for hidden extras like currency conversion, taxes, customs duties, delivery fees, packaging and postage.
  
• Pay securely: Use secure sites . look for a closed padlock or https//: address. Don't provide financial information not required for the sale.
  
• Keep records: Make note of any reference numbers. Ask for a tax invoice or receipt.
  
• Resolve problems quickly: If a problem occurs, contact the trader as soon as possible. If the problem can not be resolved contact the Office of Fair Trading for assistance.
  
• Look out for scams: If something seems 'too good to be true' it probably is.

"By following these simple online shopping tips, even the most wary online shopper can enjoy their internet shopping experiences," Mrs Keech said.

For more information on safe online shopping visit www.fairtrading.qld.gov.au.